Customer Relationship Management (CRM) systems have produced a great difference in business practices, especially in the last 5 years or so. This article mainly focuses on hosted or on demand CRM systems and their benefits.
Customer Relationship Management (CRM) systems have produced a great difference in business practices, especially in the last 5 years or so. Todays CRM systems are highly flexible and can be used to manage every business related activities of an organization. The broadband internet service also helped the evolution of these systems; and today there are more on demand CRM systems than on premise systems. This article mainly focuses on hosted or on demand CRM systems and their benefits.On demand CRM systems is the leading example of Software as a Service (SaaS); which is the most modern mechanism of delivering software. The software will be located/installed on the vendors server and is accessed though internet. The vendors ensure data security through data inscription techniques, the degree and type of which may differ from vendor to vendor. When one user accesses the system, he is delivered the information and tools set for him or her by the administrator. The information can be about employees, product or service details, customer details, business statistics, etc. The member area also contains tools for communication, reporting, tracking etc. So what are the uses of these systems? Well using the above simple logic, CRM systems deliver a variety of services to companies across the world. This include Sales Force Automation (SFA), Marketing automation, Database management, Customer communication management, Event planning and management, Product management, Sales Territory management, Sales reporting, Employee and customer tracking, Lead management, Performance analysis, and more. CRM systems usually have multi-level access privileges so that each user get only those information they are qualified to get. Things which make on demand CRM systems most favorite for small to medium sized business are its ready-to-go feature and cost effectiveness. The on premise systems take a long time for configuration and installation and also needs large investments in front in the form of database and networks. On demand systems, because of their SaaS nature, are pre-configured systems which are ready just after the signup. The users do not have to invest largely, no database or in-house network needed; there is only a monthly free per user. Most on demand CRM systems are extremely customizable, globally accessible and secure. Users do not have to spend money for up-dating system or including new features; these are all done by the CRM vendor, mostly free of cost. But the on demand CRM industry has a variety of types of CRM systems and multi-level pricing plans. You have to choose the software which well fits to your business needs. The things to look on include the data security, the user support, pricing plan and quality of tools. Double check the analysis and report tools and the support for different types of data.