Treating Your Loyal Affiliates Well

The success of every Internet merchant hinges upon their ability to maintain a high quality product or service, achieve maximum exposure on the Net, and provide excellent customer service that goes above and beyond the norm.  Maintaining
the excellence of your product lies in the ability to pay attention to
the small details, never compromising quality due to time constraints
or production difficulties.

The success of every Internet merchant hinges upon their ability to maintain a high quality product or service, achieve maximum exposure on the Net, and provide excellent customer service that goes above and beyond the norm.  Maintaining
the excellence of your product lies in the ability to pay attention to
the small details, never compromising quality due to time constraints
or production difficulties.  Excellence of product also depends on the
use and availability of quality materials, encouraging excellent
craftsmanship from your skilled production staff, and always valuing
your employees – showing your acknowledgment of their efforts and
input.  This same acknowledgment and praise you afford your employees
should be extended as well to your promotional staff.  If you have
maintained an affiliate program as part of your Internet advertising
and sales campaign, it is essential that you show your appreciation for
the effort put towards achieving growth in your company by your team of
affiliates.

To
put it into the words of a great Elvis lyric, treating your loyal
affiliates with the respect and esteem they deserve begins, simply
enough in your ability to “walk a mile in their shoes”.  Think about
how you would want to be treated and managed if you were on the other
side, promoting your product instead of creating it.  Remember, your
affiliates depend upon the quality of your product the smart business
decisions you make in research, development, and manufacturing – their
livelihood depends on you just as your success depends on their efforts.

By
maintaining your own affiliate program, you owe it to your affiliates
to stay abreast of the latest technologies and developments in
affiliate promotional techniques such as RSS
feeds, newsletters, eBooks, and blogs.  You must offer them
eye-catching advertisements and excellent examples of affiliate copy
for their perusal and choosing.  By taking the time each week to check
in with all your affiliates (not just your highest selling ones)
through video conferencing, phone calls, or emails, your affiliates
will rest assured they are promoting a product whose manufacturer is
behind them 100%.  Offering advanced training in new and exciting
affiliate techniques to your trusted affiliates is also an excellent
way to show you are interested in their personal professional
development as well as the almighty bottom line.

The
golden rule should extend into the world of business, and by adopting
it, you will be able to retain your affiliates as they will respect
your product, your management, and your choices, as your company and
profits continue to blossom.

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