The “muse” is a fickle friend, and yet many bloggers insist on writing only when their muse is present.
If you’re such a blogger, then you’re pretty well guaranteed to blog inconsistently.
I’ll admit that I love my muse. And when my muse is present, it’s simply a wonderful thing. In those times, I sit down and write, no problem. I feel invigorated. I feel excited and energetic. The words flow near effortlessly. And whatever it is that I’ve written is almost guaranteed to be good.
But most of the time when I sit down to write, that doesn’t happen.
I don’t feel inspired. And I’m not excited.
But I sit down to write simply because I have an article or blog post or some other type of writing due, and there’s no way around it, if I want to be successful as a writer.
One day, when my muse had all but escaped, and I didn’t know where to turn for blog post ideas or inspiration, I glanced at my bookshelf, and one book in particular, written by Bill O’Hanlon stood out to me.
The title of the book is: Write is a Verb, and the subtitle is: Sit Down. Start Writing. No Excuses.
That pretty well sums up what we as bloggers need to do, now doesn’t it?
I won’t say that such an approach to blogging consistently is easy, but it is definitely simple. It doesn’t require an advanced degree, nor a lot of fancy equipment or money.
All it requires is a commitment to write, and the discipline to sit down and do it even when you don’t feel like it.
So what are you waiting for? Sit down. Start Writing. No Excuses.
That, my friend, will greatly enhance the odds of your blog being successful.