The Growth of Affiliate Marketing Through Online Sportsbooks and Casinos

Affiliate marketing, according to Entrepreneur, is “a way for a company to sell its products by signing up individuals or companies (“affiliates”) who market the company’s products for a commission.” 

It is a type of performance-based marketing strategy in which affiliates are rewarded by companies for each visitor or customer brought by their own (independent) marketing efforts. Especially with the emergence of e-commerce and other online businesses, affiliate marketing has become a more common way to earn extra income. It is particularly profitable amongst individuals with strong online social media presence (bloggers, Facebook personalities, etc.). In businesses like real estate, restaurants, insurance, and even online casinos, affiliates have proven to be very helpful in boosting their business partners’ popularity and appeal to the public.

Online casinos can acquire the service of independent but high-traffic Web platforms (such as travel blogs, health and fitness channels, etc.) to advertise their service. This is done through the use of banner advertisements, pop-up windows, or even a blog entirely dedicated for the casino. Every click by a reader, and most especially if they sign up, is translated into commission. As it is very cost-effective and advantageous to all parties involved, affiliate strategies are the most sought-after marketing instruments in the industry-whether purely for casino or on sports-centered online betting.

Sports betting affiliates can also earn significantly from this medium. Those active in fitness, sports, or media industries are the ones who usually take advantage of this. Personal websites that produce updates about a certain football or basketball league, a blog about correct workout methods, or an image board featuring sports icons are all feasible projects. More often than not, sports bookies would require affiliates because the bookmarking arena can be so much more competitive than online casino gaming itself.

The gaming industry is a rapidly growing business and its success will soon-or even is starting to-rely on a third-party support system to boost public presence and popularity. The industry posts high revenues annually, considered a high-tech entity, and rapidly gaining traction in the mainstream economy. Thus, affiliates helping online casinos get a broader customer base are being rewarded with substantial commission accordingly. In special cases, they could even earn other incentives.

While direct marketing provides online casinos “organic” revenue figures, it is from affiliate promotions that they pick up best-quality profits. Indeed, affiliates close the gap between ‘hard selling’ and ‘mainstream penetration’-the very core of performance-based publicity. The likes of micro-blogging sites, newsfeed-dominated boards, video sharing portals, and forum discussions are all excellent resources to foray into.

Article Tags:
Affiliate Marketing, Online Casinos

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