The Art of the Pre-Sell for Affiliate Marketers

How to write a convincing pre-sell, without coming off
as a blatant promoter, is somewhat of an art.  Pre-selling without
being labeled a “shyster” is your aim, so let’s think about how to do
just that!

As
an affiliate marketer, you are for all intents and purposes a sales
representative for the affiliate merchant’s products you have chosen to
promote.  So, while you are not exactly selling the product, you will
definitely need to provide an appropriate and effective pre-sell of the
product or products you are promoting.  How to write a convincing
pre-sell, without coming off as a blatant promoter, is somewhat of an
art.  Pre-selling without being labeled a “shyster” is your aim, so
let’s think about how to do just that!

Let’s
go ahead and assume you have chosen the perfect product you wish to
promote.  What has made this product a perfect choice?  Well, for one,
it has everything to do with the subject matter in which you hold most
interest and expertise.  Secondly, you have used it.  Perhaps you use
it everyday.  It is a product you have personal experience with, have
much interest in, can’t live without, etc.  This explicit experience
with your choice product is going to help you inordinately with
promoting and representing it.  The best thing about choosing a quality
product to represent might just be the fact that it is a quality
offering, and you will be proud to represent it; never ashamed to be
promoting it for a profit, and glad, even excited to be sharing it with
others.  Having a quality product to share and promote, you should
begin formulating a story in your own writing voice, a story that
details how you came to use the product and perhaps why it is so
special.  Everyone enjoys reading a well-written story, so make yours
has plenty of wit and humor, as well as insightful information about
the usefulness of your promoted product.  Of course no one reads a
story without a compelling, attention-grabbing title, so take your time
with this part.  You can afford to really infuse your title with
personality in order to encourage reading, anything to get your viewers
to move on down the page.  Often, compelling stories regarding promoted
products begin with a problem – a problem that has been solved by the
purchase and implementation of a certain product (the one you are
promoting).  By detailing how this product has become a solution to a
problem in a well-written fashion, you can lead your would be customers
effortlessly towards a call to action at the end of your story. 
Something as simple as “you might enjoy it as well” or “give it a try”
can work nicely.  By giving an easy closing invitation rather than a
hard-line, commanding call to action, you will be more successful and
seem less like a rabid salesperson. 

An
effective pre-sell is essential for every affiliate marketer in his or
her quest to make affiliate profits.  Practice makes perfect, and
remember, by using your own voice and writing style, you will be more
likely to endear yourself to your customers by being natural in your
delivery, never rehearsed!

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