One of the most difficult aspects of affiliate marketing is getting from your squeeze page to making a sale. Giving out free information is a great start, but how do you move your customers from pass…
One of the most difficult aspects of affiliate marketing is getting from your squeeze page to making a sale. Giving out free information is a great start, but how do you move your customers from passively reading to pulling out their credit cards? There are three important things to get right before you should try to sell to your customers. First, you need to build the trust that causes people to buy. Secondly, your deal needs to be valuable and worthwhile. Finally, using a combination of psychological selling and informative copy, you should hook your customers into a purchase. These three steps are explained in greater detail below.
This is the fundamental and primary goal of any marketing campaign. With so many competitors out there, you truly need to build trust to keep your prospective customers coming back to you, and not goimg to the competition. Building trust starts with creating value for your customers, in the form of free information or sample products, an informative guide, or brief video or text content explaining how you can help them. Without being able to offer anything for them, you can’t expect your prospective customers to convert immediately.
This is where so many new affiliate marketers make mistakes. Instead of building trust and creating the environment that results in sales, they sell their products short and introduce a sale right from the beginning. While this may result in a few one-time sales and some low conversion rates, it immediately puts the buyer on the defensive, and destroys any potential trust that could have lead to greater sales. It is far better to build trust first and then introduce sales later on in the process.
The most lucrative and profitable campaigns are almost never those that focus exclusively on direct advertising. While Google AdWords might bring in a sale now and then, it doesn’t build relationships with your customers, and ultimately never creates the trust that’s so essential for a profitable business. Focus on trust first and foremost, and then worry about sales once you’ve built the trusting customer.
From here, it’s a matter of introducing offers that interest and entice your prospective customers. Simply mentioning the product isn’t enough — you need to outline the benefits that the product can create for your customers. This part of closing a sale is introduced in greater detail in part two of this quick guide to affiliate marketing, along with the best methods to make your customers pull out their credit cards and convert from passive readers into active buyers.