As affiliate marketers become more and more numerous
across the vast expanse of the WWW (worldwide web), competition grows
more fierce for consumers hard earned dollars.
As
affiliate marketers become more and more numerous across the vast
expanse of the WWW (worldwide web), competition grows more fierce for
consumers hard earned dollars. Continually striving to be
eye-catching, attention-grabbing, and ultra creative, affiliates are
exploring new avenues and advertising techniques to stay atop the
affiliate marketing food chain. While pop-up advertising has been
around for over a decade, pop-under advertisements are now being used
in abundance, allowing for greater returns than ever for affiliates and
their merchants alike.
Almost
every web user at one time or another has become annoyed with the pesky
pop-up advertisements that plague their browsers, flooding their
bandwidth and making loading and viewing so dreadfully slow. Most of
todays browsers allow users to simply push a button within their
preferences section or set their security in a way so that pop-ups are
blocked altogether. New advertising technology has allowed advertisers
the ability to bypass this and still get their message through to the
consumer, but most online customers have become accustomed to closing
pop-up advertisements immediately as they open, sort of instinctively
and reflexively, stifling any attempt at promotion whatsoever.
Research has shown that though annoying, pop-up advertising is
extremely effective, explaining why it is still employed by many online
advertisers. But research has also shown that pop-under advertisements
are even more effective, allowing affiliate marketers to increase their
dividends through more commission generating clicks. While consumers
have begun to close pop-up advertisements in the blink of an eye,
pop-under ads load underneath the current window that is in view and
lie in wait for when the would-be customer closes that window. In this
way, pop-under advertisements provide little or no interference to the
viewer. With new advances in pop-under technology, it is possible for
repeat viewers to be skipped by the pop-under advertisement, only being
triggered once weekly or another predetermined amount. In this way, a
viewer that has already viewed the advertisement because they follow
your affiliate site or subscribe to your feeds will not be forced to
view advertisements on every visit. Many of todays affiliate programs
allow its member affiliates to choose among many types of
advertisements, including a wide variety of types of pop-under
advertisements specifically. Choosing a program which offers the use
of high return pop-under advertisements can help make your affiliate
efforts successful and profit generating for both yourself and your
affiliate merchants.