Pay Per Lead Payment Structure for Affiliate Marketing

The pay per lead (PPL) structure for payment in
affiliate programs can be a successful way to entice affiliates to
represent a product or offer.  No purchase is necessary by the customer
in order for the affiliate to be paid.

Affiliate
marketing continues to be an excellent way for the technologically
disinclined to make an attempt at sharing in on the large amounts of
profits to be made online in today’s market.  As retailers and
merchants turn more and more to the Internet for advertising and
promoting their products due to its low overhead and excellent returns,
new opportunities continue to spring up for driven, self-starting
individuals to capitalize as well.  New businesses especially are
finding the Internet attractive due to no need for a brick and mortar
storefront, a lease, or the normal expenditures involved in running a
business in the physical world.  Businesses set up wholly on the
Internet are the new trend, but advertising is always necessary,
whether a business exists online or not.  Affiliate marketing has shown
itself as one of the most successful alternatives for merchants,
advertisers, the affiliates that represent them, and the programs that
bring them together.  As money and profit is the driving force behind
these endeavors, it is an excellent idea to understand how affiliate
programs pay their affiliate commissions out, and what effort is
required to motivate this.  One way many affiliate programs pay is
based on a pay per lead system.

The
pay per lead (PPL) structure for payment in affiliate programs can be a
successful way to entice affiliates to represent a product or offer. 
No purchase is necessary by the customer in order for the affiliate to
be paid.  A cashless transaction where the customer simply fills out a
form with contact information for later use is usually the only action
that needs to be motivated by the affiliate’s efforts in order to
receive an agreed upon commission.  While this may seem simple enough
at face value, affiliates may find this difficult as many online users
are wary about giving out certain information due to the rampant rise
of identity theft online.  Nonetheless, with the right persuasive
efforts, even the most skeptical of customers will succumb to a
seasoned affiliate’s effort for information.  Usually a request for
contact information is paired with an offer of a free gift in return;
always an excellent incentive for the seemingly innocuous act of
providing an email address to a merchant for later use.  Unfortunately
for merchants and affiliate managers, pay per lead can be manipulated
by shrewd affiliate marketers with fraud on their minds.  It is for
this reason most leads are investigated in order to make sure they are
legitimate before the affiliate commission is paid.  For affiliates and
affiliate programs that remain on the up and up, this is not a concern,
and will be unaffected, always receiving due compensation for their
excellent affiliate efforts.

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