There is much involved in getting the informational, marketing and search engine optimization (SEO) components of an affiliate website right. This article reviews how to achieve that.
A successful affiliate website often displays the following characterisitics:
- It is concise, easy to navigate and attractive
- It provides useful information and is not ‘heavy sell’
- Choice is not excessive
- The website’s name reflects the website’s business, often includes vital keyword(s) and seems familiar or likely to be useful
- Keywords density in the text is 3-5% of the total
- Title and keywords for each page vary, consistent with content
- There are well over 30 pages with consistency of graphics between pages
- Content is constantly updated and refreshed, often with inclusion of a news blog
- Page names and folders often include keywords
- It has numerous inbound links, also known as backlinks pointing to it
It does not have:
- Irrelevant content or links – ‘links’ pages are best avoided nowadays
- Excessive duplication of content or numerous gateway pages (Pages which are very similar but with different groups of keywords)
- Excessively large files that can be slow to load and slow down navigation
- Pop ups, rapidly flashing banners or other intrusive advertising
- Content that could alienate certain groups, eg women.
Some other useful features which may be included:
- The opportunity to sign up for a newsletter (presents ongoing marketing opportunities for the affiliate)
- A forum (good for search engine ‘visibility’ as it is constantly refreshing content; leads to repeat visitors; raises the profile of your site)
- Unique incentives, for example, cashback arrangements (which require the agreement of merchants)
The above features are easy to list but require a lot of effort and skill to get just right. Many affiliates underestimate the knowledge base they require to address these vital areas effectively.
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