Pay per view (PPV) Marketing becoming more and more popular as it is cheaper than pay per click or Google Adwords. Google is stricter towards their affiliate that is why more and more individuals have…
Pay per view (PPV) Marketing becoming more and more popular as it is cheaper than pay per click or Google Adwords. Google is stricter towards their affiliate that is why more and more individuals have started to move towards Pay-per-view marketing. Even though PPV is not new, this marketing strategy is a relatively untapped traffic source. It is quite different from pay per click (PPC) advertising because in this method you need to pay each time your popup gets served on a computer with adware installed and not for each click on your ads. This adware usually installed as part of ad support software such as toolbars, games, and screensavers that a user has installed on their computer. There are wide ranges of PPV networks available including LeadImpact, TrafficVance, Direct CPV and Media Traffic, being some of the more popular PPV networks.
The cheaper advertising cost is the most potential factor that attracts the advertisers worldwide for s PPV marketing. There are some PPV networks where you can get impressions for below than $0.01 per impression for particular keywords and URLs. Although, the PPV system allows you to bid against other PPV marketers the actual costs will differ depending on the keyword or URL. In PPV network, you have to ensure that your landing pages comply with the network’s rules and regulations; there is no quality score algorithm that you have to deal with as it is in the case of Google Adwords. Creating direct linking and landing pages are both feasible strategies, and you should test both to see which strategy works best for you.
Presently, there very few good resources of knowledge about Pay per view marketing, but the best I’ve found so far is called The PPV Playbook by David Ford. This is a very short ebook that provide details about all the ins and outs of PPV marketing. David is quite famous in the PPV marketing world and he’s given lectures on PPV marketing at several conferences such as Affiliate Summit. In addition to his eBook, he’s also started a forum for PPV Coaching. This forum is the biggest and most active community of Pay per view marketers all over the Internet. On the boards, you will find Case Studies, PPV Video Lessons, landing page reviews, follow along Campaigns, along with some knowledgeable discussion. The forum has currently over 700 members and is continuously growing.