If you’ve been living under a rock and don’t know what a blog is or if you haven’t started a blog yet, then you’re definitely missing out. When people are searching for information on the internet, they’ll often find themselves finding the information on a blog post. People just love getting to know the person behind the blog post, they also love fresh new content that stays updated especially if its something that creates huge interest.
Because when you have a blog, you definitely have to give people a reason to stick around and come back for more. People like to know what’s on the horizon. An extra benefit to blogging is that you’ll tend to rank higher in the search engines. Search engine bots crawl sites very often that’s always updating with fresh content. The more content you put out the faster you’ll get indexed and the faster people will find the new and relevant posts you make.
Here’s a question for you, if you owned a website that sells something, when was the last time you updated the content? The average for most average people is once or twice per year. And they wonder why they haven’t gotten any results. Believe it or not, if you want to make some decent sales per month or at all, then you have to blog daily and make it a passion of yours.
As you should already know, a large part of making sales is ensuring that you have the confidence and trust from your customers. Blogs are a great way to build trust, because it shows the more human side to the business. Customers also like it when they have a chance to leave comment about a particular topic and get a response, it creates interaction and people like to interact with real people. It gives them the feeling like they’re being heard when they decide to purchase from you.
Remember, a blog is a magnet pulling free targeted traffic from the search engines.You must make your blog unique, this won’t be hard at all, just make sure you write your posts in a conversational tone. It attracts people and the people who like your posts will bookmark and will come back to buy something in the near future.
Hopefully I convinced you enough that starting a blog is good way to go. What you need to do next is decide on how to get started. After you’ve got your blog set up you need to decide what kind of content you’re going to offer. You want to create content that gets people excited. For example, contests where you give your product or service away to someone who leaves a specific comment on your post. You can use other posts to be informative on what’s happening now or what’s going to happen in the near future.
A lot of people ask me, what’s the most important thing to do when creating a blog, and I always give the same answer… give it a voice. When you write as if you’re talking to a friend, you’ll be sure to attract tons of new readers who can become potential customers.