Do blogs really matter? A website will market your products and services 24 hours a day, 7 days a week, 365 days a year. But people do business with people they know, like and trust. Blogs are usually less formal in tone than the text on business websites, giving business owners a chance to really connect with their audience.
Blogging is a relationship-building tool. A blog, either on its own or as part of your website, can illustrate that you are a specialist in your niche who really knows what you are speaking about. It can also show that you have the skills and experience to create quality products.
Content Is King
Content is the main driver of effective marketing these days. And a blog provides content and helps your target audience find you. And that means content in all forms. This includes your videos, reports, eBook, infographics, image names, and more.
In terms of getting a continuous flow of traffic, the more posts to have, the better. As soon as you have published one, you can share links to it on social media and via email. Provided that the quality of the content is good and relevant to your target audience, you should have no trouble driving traffic to your blog.
Your Blog Posts Are Free Samples
If you sell any types of information products, your blog posts will give a clear idea of the quality your customers can expect. Information products include items like eBooks, reports, videos, audio files etc. Your blog reader will see the quality of what you provide for free and will directly relate that with the quality of your paid products.
Innovative and well-researched blog posts let readers know that you’re serious about your business and know what you’re doing. This confidence in you will not only make your audience more likely to buy from you, it will also give them a reason to spread the word about your blog and your business.
Search Engine Optimization (SEO)
Due to their ease of navigation and frequency of updates, the search engines and will crawl your blog often, sending new traffic your way. In many instances, these will be people you haven’t connected with yet. Studies have shown that shorter posts might rank in the top 20, but longer posts that are considered highly relevant will usually get into the top three slots.