Marketing frames an important strategy of the business mix and is vital for the success of any business. No business can ever flourish without people getting to know of its existence.
There were many traditional media for advertising and marketing that held good for ancient businesses. With the emergence of e-commerce sites and online arena converting to a tough business market, strategies for online marketing have constantly been framed and re-framed to enable businesses reach their target customers in the virtual world.
One important criterion of online marketing is content marketing, and it has again been proved that words can move mountains and influence people’s mind and help them create a positive approach towards a product or service.
It has been rightly said that content marketing will be a focus and a forerunner for digital marketing in the year 2013. But still, many people have not understood the mechanism how Search engine optimizations serve as a marketing approach. Let us delineate the concept a little further in this discussion.
Content marketing deals with creating contents that can influence people. As it is important to create positive contents, it is equally important to incorporate SEO within the contents to yield the best results.
Search engines would make notice of the content that supports a product and it is essential to create SEO content that helps Google understand what your product is and demonstrate the same to others.
There were ways to bypass Google through certain techniques such as keyword loading and backlinks creation to get websites on top of the search results. But this is not a very promising and a winning technique.
Those who have won the race of affiliate online marketing have always used the techniques of a content marketing and SEO marketing blog to attract potential customers towards their website.
Role of blog writing in SEO
Marketing through search engine optimized blogs involves a lot of technical learning and understanding the exact methods to create content that would influence the audience, predicts the behavior of target audience and frame blogs in that direction.
Blogs that would appreciate social media activation has also helped in building long term and enduring relationships between products and its customers.
It is true that most of the e-commerce sites have incorporated blog pages in their websites to draw the attention of search engines, and thereby yield traffic and revenue for their websites.
This is based on the common sense principle that the pages that rank in the top in Search engines are the most reliable and trusted ones.
Also Google favors those websites that undergo constant revision and up-gradation of their web pages with fresh and interesting contents, and tries to segregate them from idle websites.
This is exactly the function of a SEO marketing blog, as it enables fresh contents to be constantly updated in the website making it dynamic compared with that of the competitor’s websites.