Blogging is one of the most popular tools businesses utilize to boost their online presence and branding. While the process of signing up for a blog is fairly simple, understanding how to use your blog in the best way for your business can be more difficult. Below are a handful of common beginner blogger mistakes to avoid.
To create and cultivate a successful blog, you’ve got to have a game plan for the kind of posts you’re going to publish and what you’d like those posts to accomplish. If you start publishing without a specific plan, you might actually be harming your online presence rather than helping it.
To avoid an ineffective blog, start by identifying your audience. With as much specificity as you can, figure out who you want your blog to be for-age, gender, cultural background, and even education level can all be used to define the group you’re looking to reach.
Next, you’ll want to decide on a tone for your online presence. Plenty of companies are opting for a conversational approach to their online presence, but don’t attempt to be breezy if that’s not what your business demands. Establish a tone from the start, whether it’s conversational or jargon-heavy, and be consistent throughout the pieces you publish.
Finally, and perhaps most importantly, know the purpose of your blog. There are a lot of companies who enter the blogosphere simply because they think they’re “supposed to.” Give some thought to what you want your blog to accomplish. Do you want to drive sales? Connect with customers? Teach readers about a specific aspect of what you do? Whatever the case may be, define your purpose, and you’ll find blogging much easier and more effective than writing with no strategy.
Piling on the Keywords
Some businesses think of their blogs as a way to generate content that will boost their search engine rank, and the way they choose to capitalize on this is to write blog posts laden with industry-specific keywords.
The truth is that overusing keywords, referred to as keyword stuffing, makes your content uninteresting and difficult to read. In an attempt to capture the eyes of the search engine, bloggers who do this lose the attention of their readers and potential customers.
Of course, it’s important to write posts that are relevant to your field and your services, so keywords are likely to come up-there’s a reason people search for those terms! But there’s a difference between organic inclusion and clunky keyword stuffing.
You don’t want to stuff your blog with keywords, but you don’t want to ignore search engines all together either! A blog is a fantastic opportunity to boost your business’s online presence, so be sure to keep search engine optimization in mind as you publish.
There’s a happy medium between blogs that are full of useless keywords and those that generate no search engine results at all. That’s where your blog should be!
Employing a search engine optimization strategy for your blog is as simple as giving your pages titles and meta descriptions. These elements lend depth to your blog and ensure that you won’t be completely off the search engine radar.
There’s no point in writing for a blog and then not telling people to read it!
Social media is such an important part of digital marketing that there’s no reason not to embrace it. Pick your platform: Twitter, Facebook, Google+ – whichever site you choose has a wealth of users that serve as a fantastic potential audience for your blog. You’ve done the work writing the piece and preparing it for publication, why not do the hustle and make sure people actually see it?
One of the most important things to remember as a beginning blogger is that success doesn’t come overnight. However, if you lay good groundwork for your blog rather than scrambling to post lackluster content with no eye toward the bigger picture, you can use your blog to your benefit. Do the work. Then, let your blog work for you!