If you are thinking that you are not some kind of stay at home hacker who writes for fun and tries to get penny clicks, you may be right. However, what you would be wrong about would be the assumption that you do not need a blog. Companies need blogs to keep their readers engaged and to ensure that their brand is gaining traction and relevance.
How Many People Read Blogs?
Whether you realize it or not, people visit your blog from all over the world, that means that you can tell if you have any relevance with people all over the globe or if you are able to create content that really resonates. There are analytics that are included with every blog platform that will tell you who has come to your site, what they looked for and what they are interested in. The key for you is to understand your audience and create more content that is going to be relevant to their desires as well as to their tastes. Whether or not you realize it there are many people who are plugged into everything you are doing and the way that they stay plugged in is by reading your blog.
What Percentage of Companies Have a Blog?
According to Google, 98% of companies have a blog and are working actively to keep it updated with new topics and content which is going to create converted clicks for their site. What that means is that people will come to the site, they will read the blog and then they will look at merchandise or services on the site. When you have fresh content that is on your blog, you are able to tailor and to customize what you are creating to your readers. The content itself is something that is really magical when it is done in the right way.
What is Your Blog Strategy?
Part of creating great content is having a plan that allows you to be aligned in what you are creating and how you are creating it at least 60 days in advance. That means that you are going to be able to sit back and relax knowing that the content that you have created is amazing and that it will continue to bring new readers. What you have to do is decide what is it that is trending in your industry and how are you going to use it to your advantage?
Over half of the world is pretty much reading blogs. For this very reason alone, you need to look at your blog as the gateway to the world of new customers, create new content that will keep people engaged and will ensure that your numbers continue to climb. You need to have a very clear strategy and know what you are going to do with it to ensure that you create great content, that content although it seems painful now will pay huge dividends.