A content marketing plan offers a very different perspective because you “own” the attention your company or brand receives. You are taking strategic steps to build brand awareness and cultivate your audience with the intent that they will read your blog, share your content on social media and ultimately buy your products or services.
Google is the largest search engine in the world. Their job is to connect people with the people, places and things that they are looking for. In order for you to take advantage of the billions of people looking for products or services similar to yours, you must have fresh, updated content posted on your website that match the search terms that people are using.
Content marketing gives you the benefit of building and fine tuning an audience that is custom-made just for your company or brand. And the more relevant content on your site the larger that audience will grow.
Basically, the definition of content marketing is someone who writes and publish articles and or posts online and then use various methods to spread knowledge of that content across as many social media platforms as he/she deems necessary in order to increase brand awareness.
Your audience is searching the web and doing their own research on the things they want. They are downloading information, comparing prices, asking for referrals from friends and family and talking about their desires on social networks like Facebook, Twitter, Google+ and a host of other social sites.
Make no mistakes about it, your brand will absolutely benefit from social media marketing. It’s the same as content marketing except you will re-post your articles on social media networks in addition to publishing it on your blog or website.
If you have a product or service that match what people are looking for, why not create content for your website that matches their search and allow Google to send them to your website instead of elsewhere? This is the essence of what digital marketing is all about. Digital marketing is simply finding creative ways to connect a willing audience to your product or service.
If your content is the content that continuously shows up in search results, when a customer is ready to make a purchase, he will more than likely be drawn to your site and consider making a purchase from you instead of someone else.
The reason for that is because they have seen your brand’s name mentioned in search terms over and over again and therefore a certain level of “trust” has developed in their mind which leads them to feel as though you are a good and safe choice when it’s time to make a purchase.
There are a lot of aspects to having a content marketing plan that I have not gone into detail about. However, if there is one takeaway I would like for you to have it is this, content is king and if you want to take advantage of the billions of people using search engines to find products or services like yours, you are going to have to create engaging content that offers value and that readers will enjoy enough to share on social media which will drive a massive amount of free traffic back to your site.