1. Use Your Blog for Community Building
Blogging is all about building communities of like minded people. If you are blogging the right way, every post on your blog should represent your personality and, therefore, allow people to connect with you. Ask any blogger and they’ll tell you how important their online community is for them.
You can’t imagine the sort of opportunities these communities can present you with. No freelancer can experience this without his own blog.
2. Improve continuously Through Your Blog
Blogging is a wonderful source of engaging your visitors and learning from their feedback. As a freelancer, you don’t have any boss to yell at you all the time. But you do need to improve continuously to stay relevant.
Use the feedback of your readers to gauge your progress as a writer. Ask them what they want you to write and what they feel about your blog posts. There’s so much that you can learn from simple comments and suggestions of your readers.
3. Let the Customers Come to You
Stop wasting your time on freelance job portals like Elance and Odesk. Even if you do get a job over there, it will pay you much lower than what you deserve. One of the biggest advantages of having an established blog is that customers come to you themselves. They ask you to work for them and, therefore, give you the perfect opportunity to demand the rates that you truly deserve.
4. Get the Rates You Deserve
As long as you don’t have a regularly updated blog, chances are that you will keep working for much lower rates than you deserve. The reason is simple. If you’re not prepared to invest time and effort in building your online presence through a blog, how do you expect your customers to value your work?
Once your blog has a decent following, you will be amazed how much impact it creates in getting you much better rates for your work.
5. Create Your Own Brand
Being an established brand is the difference between your services selling for $10 and $1000! Think from a customer’s perspective. There are literally thousands of businesses and individuals offering the same services as you are. What makes you different?
Branding is all about differentiation. Its about having your own face, looking different from others. Your website is the perfect place to do that. Its like having your own office building in real world. Build your website/blog with the objective of standing apart.
Freelancers without websites are like businesses without office buildings. And you can’t expect people to take a company seriously if it doesn’t have an office! Get the point?