Writing is not an easy job to do because of the constant demands as well as the amount of energy that it drains from writers. Everyone who has experienced trying to put words on paper will agree that the process of idea generation that comes with the task of writing quality articles can be quite heavy. In the world of business, writers are also expected to provide output that attracts potential customers, convincing them that the products or services that the company is selling will be good for them.
The problem with writing for business is that writers need to incorporate a tone that is both professional and convincing through the power of words. Below are four tips on rewriting articles with a unique but professional style.
1. Be Grammatically Correct
When rewriting articles, the grammatical mistakes committed in the original business article must be taken note of. The article must give an impression that it is intended for professional use and not for sharing stories with others without giving much thought. Grammar is not limited to the use of verbs and pronouns; in fact, grammar includes the proper use of punctuations, techniques in phrasing an idea, and the spelling.
2. Research is Key
Given the information from the original article, some writers assume that this will be the only basis for rewriting articles. In fact, it is highly recommended that writers should do additional research on the topic that they will be writing about to expand their knowledge on what the article is all about. Through this, they can also incorporate their own learnings based on what they have read. However, writers must be careful with what they read; at least three to five sources of information is good enough for individuals to grasp the idea on the article that they are rewriting.
3. Go Beyond the Borders
Creativity is one of the main reasons writers are hired by companies. Writing is an art, and including something innovative will boost sales and publicity as well on the company’s part. Article writers must remember that even if they are given the freedom to write in any manner that they prefer, they should not allow too much of their creativity, as it is just article rewriting so the article must contain the same message as the original article.
4. Short and Simple
Honestly speaking, writers who have been practicing the profession for a while have the tendency to expound on the meanings and expressions to their works to create more depth. This comes off as a disadvantage in business articles. First of all, business articles are there for direct information of the product or service that a business is selling. Secondly, potential customers will want to see feedback and direct description of the product that they want to purchase. If the original article is too long, then create methods in order to shorten the descriptions. If possible, the business article must be kept at a range of 100 – 500 words. That way, article rewriting will yield a more straightforward description of the topic being talked about.