Now while being a successful blogger is primarily about consistently giving your readers innovative content that they will want to read each and every time, there are also important yet rather easily overlooked factors to consider before hitting the publish button.
Sure these blogging elements may not be that significant, but not giving them the attention that they truly deserve can possibly make you lose the top ranking you have in the search engine results pages that you’ve really worked hard for in a long time.
When it comes to blogging, driving the right amount of traffic to your pages can easily make the difference between a successful blog and a poor one. So if you’re looking to keep your online prominence whenever you post new content on your blog, here are the simple mistakes that will surely affect your SEO rankings in a pinch:
Not being conscious of your keywords.
Keywords play a very big role when it comes to landing favorable rankings in the search engine results pages. They are basically the most important traffic drivers to your blog. If you see to it that you’re paying close attention to the placement of keywords in your posts, then it will be easier for search engines to index your blog when a relevant query is typed in the search bar.
Although you may find varying suggestions when it comes to how often you should repeat specific keywords in your post, the best thing to keep in mind when doing this is moderation. Don’t just cram them into your post like there’s no tomorrow. It’s alright to repeat them more than twice, too, as long as they won’t look suspiciously spammy in the perspective of the search engines.
Not having a minimum and maximum limit for word count.
The total word count of your post matters a lot for it to be properly indexed by the web crawlers of search engines like Google, Bing and Yahoo. There is a very big possibility that search engines will fail to notice your blog if your post is too short since they will assume that it lacks in useful information.
Moreover, having a very long one will also lead the search engine crawlers to think that your post is only full of fluff and should not be indexed. Just to be safe, tailor your post to have a minimum word count of 400 and a maximum of 600. Always keep in mind that you’re writing for a blog and not an entry for a science journal or a new one-liner joke when conceptualizing your post.
Not having a detailed excerpt.
Have you ever tried searching for something on the web and when the results come up, you see some page descriptions broken and incomplete? This can also happen to your post when a user keys in relevant search terms. Although keeping it below 150 characters and extremely concise can be rather tough, you’ll surely drive lots of traffic when web denizens immediately see what your post is really about.